blog & updates

Google Rolls Out Another Search Engine Algorithm Update

It can feel like a never ending battle sometimes. I update my website based on the changes to Google’s algorithm, only to find that more changes are coming up. Sometimes the changes arrive without any notice. Then I find that my site has gone down the ranking list, which means more work is required.

Google Confirms Changes

Another round of the story is ongoing, with Google confirming that a very recent update to their search engine algorithm went out in the middle of April. The company has not confirmed how websites would be impacted, but it is certain that some website will go up the rankings while others will go down.

The problem for many site owners is that Google is very vague with their advice. While they admit their “few times a year” algorithm updates are going to impact site rankings, they never give specific advice on how to react. Their message is always the same: improve your website and you will go up the rankings.

Adjusting to Algorithm Changes

I have a lot of experience reacting to algorithm changes. It feels as though we are constantly tweaking our website and blogs to ensure they are being received favorably by Google’s search engines. But what are some steps that you can take if you are worried about your website? Reacting to the latest Google algorithm change will not be easy, but it can be done.

Avoid Panic

There is a tendency for site owners to panic when they hear about a Google algorithm change. There is no need to hit the panic button. I feel like it is important to repeat myself: do NOT panic!

See how your site is performing this week before you make any big changes. Understand how your traffic is being impacted. If you are not seeing any major changes, or you are even getting an improvement, you are in good shape.

Those who do see a downward trajectory should not press the panic button either. Keep working on your site to make it more effective. Improve blog content, boost backlinks and ensure your other SEO strategies are being perfected.

Professionals can be a good resource during these times. Web Design and SEO by Infintech Designs is located in New Orleans and is adapting to the changes, as are others.If you use an SEO consulting firm, it’s worth having a conversation with them.

More Will Be Revealed

As is always the case, we will hear more news about the impact of Google’s algorithm update in the coming days and weeks.

We do know the company has made some adjustments to the way autocomplete works on the search engine. Certain predictions are being removed, such as those with sexually explicit words, hateful statements, violent predictions and dangerous activity.

Users will also have a chance to report inappropriate predictions, which Google will take into account. This change should not impact the vast majority of sites, as they have no relevance to such behavior and words.

If you are worried about your site, do not panic. The coming weeks will give us a greater understanding of the impact the latest algorithm change.

James Bachman

James Bachman

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